Eyal Gutentag Interview: Sports Marketing Tips
Eyal Gutentag and Family Sports fans cheer wildly for their favorite teams and individual athletes. For avid fans, their lives revolve around athletic events, and they proudly display their devotion in many different ways—from verbal support and special cheers to banners and flags. Merchandise licensed to display official symbols ranges from trash cans to pencils to mugs, and all manner of clothing displaying team logos is always popular, whether scarves and socks or jerseys and T-shirts. Fans want to show their support of a team to the world. A great deal of effort goes into promoting athletic teams and athletes and fueling the desire for specific goods. Sports marketing is a subgenre of marketing concentrated on promoting athletic teams, sporting events, and individual athletes. This field also promotes leagues such as the NCAA, or National Collegiate Athletic Association. Global events such as the Olympic Games carry sports marketing to the highest level. ...