Eyal Gutentag

Eyal Gutentag on What Management Could Look Like After COVID-19 The global COVID-19 pandemic has not only taken thousands of lives around the globe, it has shaken many businesses to the core. Forced layoffs, remote working styles and reduced revenues have altered a once-expanding economy into an uncertain, dazed and uncertain one. In such a marketplace, what will management look like after COVID fades from memory, if that actually happens? How do companies pick up the pieces and resume the path to stability and profitability? For answers, we turned to   Eyal Gutentag , the growth and performance marketing leader who has helped many organizations maintain or reacquire their balance after any number of crises. Who’s Eyal Gutentag? If the name  Eyal Gutentag  sounds familiar, you may know him from his innovative business and marketing achievements with companies like Uber, ZipRecruiter, Primafuel, the NFL and others. He developed a national reputation as a transformational o...

  The overall fluidity of today’s employment market is like nothing we’ve ever seen before. The average worker first embarking upon a career presently can expect to change jobs at least half a dozen times, often pivoting to multiple industries and numerous roles in the process. It’s clearly a telling indicator of the overall level of satisfaction in an office environment. This level of transience is quite the co n trast from prior generations; many of whom, like my own parents, emigrated to the United States in the hopes of a better life, discovered a niche skill they possessed, and then leveraged it. For my father, it was a diamond and jewelry business he began in Queens, NY upon arriving here from Israel with my mother. It was good, old-fashioned grit and determination that allowed him to provide a comfortable upbringing for both me and my sister. Witnessing this level of work ethic and sacrifice made a huge impact on me that still resonates to this day. But the “American Dream” ...

  Companies everywhere are scrambling to deal with the upheavals brought on by the COVID-19 pandemic. The impact of social distancing, remote work forces and economic setbacks is being felt throughout the workplace. Managers in particular face unique challenges . Fear and uncertainty are commonplace among employees now. Gone (for the present) are the days when managers can communicate through in-person meetings or quick chats over the coffee machine in the lunchroom. Distancing has affected everything from team building to employee retention. So what adjustments  m ust managers make in this “new normal” era to effectively communicate with staff? What insights do they need and what steps must they take to turn potential negatives into positives? Growth and performance leader  Eyal Gutentag  has built a nationwide reputation for helping companies through all kinds of market upheavals for over two decades. His specialty is helping managers develop the skills and process...