Measuring Success in the COVID-19 Business Atmosphere
The COVID-19 pandemic
has changed the way we operate and move through the world. The coronavirus has
shifted the way we function in society, educate
our children, socialize, and even how we conduct business. As companies
grow and adapt to the “new normal” they are also changing the way they view
productivity and measure success. Growth and performance leader Eyal Gutentag is helping
managers find new ways to track performance in the new COVID-19 business
atmosphere. In this article, we will explore ways that organizations can check
in with their growth, even during a global pandemic.
Eyal
Gutentag recommends that managers step back and reset the way they look at
progress during these times. Here are a few tips for adjusting your success
mindset:
- Check in objectively:
In the past, most companies focused measured success primarily
by numbers. There are now many new factors to consider, it’s important to
look not only at where you need to improve, but also what areas of your
business are going well. Look at the big picture and check in with your
goals objectively - is there anything that is going well? Find your strengths, and incorporate them into
your plan of attack. Your strategies may need to shift. Different
businesses have been impacted to different degrees, so each will need to
recover at their own speed. Be kind to yourself, and use your check ins to
focus on a positive plan of action.
- Communicate
with your team: It
is essential that managers have open communication with their team and
stakeholders. An important part of measuring success is taking the
temperature of your staff. In trying times, you must keep your employees
feeling safe and taken care of. Pay attention to engagement and
perspective shifts. Assessing morale and attitude has become an important
aspect of measuring success.
- Don’t take
everything at face value: Your typical KPIs and other metrics
may not be an accurate representation of where you are. Right now, you may
need to look further into the reasoning behind your numbers. Instead of focusing
purely on data, shift your perspective to backstory. It’s important to
understand which factors are affecting your business, and how they can be
adapted to. Knowing the backstory of the numbers can help you understand
where to make adjustments moving forward.
- Understand
your boundaries: Where most businesses would
typically set aspirational goals, it may be helpful to adjust your
expectations and define your minimum thresholds instead. While you still
want to reach your ultimate targets, it can be helpful to know the bottom
line as well. Knowing your boundaries can help you define a clear plan
toward success and recovery.
- Be
ready to shift course when needed. As you
measure success, you may find that you need to reassess more often than
usual. Normally, you may do assessments quarterly. During unstable times, Eyal
Gutentag recommends that managers assess more regularly, with weekly
or even daily check ins. This will allow you to be ready to shift course
on a dime and adjust your plans as needed. By staying on top of measuring
your success, you can keep a finger on the pulse of your business, and
emerge from this pandemic stronger than ever.
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