Management Expert Eyal Gutentag on Transitioning to the New Normal As the first faint signs of an end to COVID appear on the horizon-rising vaccination levels, businesses opening their doors, schools returning to in-person learning-it’s tempting for managers to dream again of a return to normal. According to growth and performance leader Eyal Gutentag , there’s just one problem: “normal” isn’t going to happen anytime soon. With a long history of developing highly succ e ssful management teams for industry-leading companies like the NFL, Eyal has experienced all kinds of management challenges over the past few decades. He knows “normal” inside and out, but he cautions: “Forget the idea that, once COVID ends, you can return to business as usual. If COVID taught us anything, it taught us that we need a new normal going forward.” This new business normal, he tells his managers, will involve more than just another run-of-the-mill type of employee training, updated internal policies or...
There is no denying that health and housing have always been interconnected. This link has only grown stronger during the COVID-19 crisis. During a time when “stay-at-home” is a key measure for keeping the public safe, it has been difficult to protect our homeless communities. In this article, Eyal Gutentag , a housing expert and longtime Angeleno, examines the long-term impact COVID-19 will have on our city and it’s most vulnerable residents. The city of Los Angeles has been making attempts to combat the coronavirus among our city’s homeless population, including permanent hand-washing stations being installed just last week on Skid Row and in North Hollywood. Despite predictions for mass spread amongst encampments, positive coronavirus test rates among homeless have actually remained relatively low. Advocates say the fact that the majority of homeless individuals spend most of their time outside in open spaces has potentially had some positive impact due to air circulation....
Eyal Gutentag on What Management Could Look Like After COVID-19 The global COVID-19 pandemic has not only taken thousands of lives around the globe, it has shaken many businesses to the core. Forced layoffs, remote working styles and reduced revenues have altered a once-expanding economy into an uncertain, dazed and uncertain one. In such a marketplace, what will management look like after COVID fades from memory, if that actually happens? How do companies pick up the pieces and resume the path to stability and profitability? For answers, we turned to Eyal Gutentag , the growth and performance marketing leader who has helped many organizations maintain or reacquire their balance after any number of crises. Who’s Eyal Gutentag? If the name Eyal Gutentag sounds familiar, you may know him from his innovative business and marketing achievements with companies like Uber, ZipRecruiter, Primafuel, the NFL and others. He developed a national reputation as a transformational o...
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