Management Expert Eyal Gutentag on Transitioning to the New Normal As the first faint signs of an end to COVID appear on the horizon-rising vaccination levels, businesses opening their doors, schools returning to in-person learning-it’s tempting for managers to dream again of a return to normal. According to growth and performance leader Eyal Gutentag , there’s just one problem: “normal” isn’t going to happen anytime soon. With a long history of developing highly succ e ssful management teams for industry-leading companies like the NFL, Eyal has experienced all kinds of management challenges over the past few decades. He knows “normal” inside and out, but he cautions: “Forget the idea that, once COVID ends, you can return to business as usual. If COVID taught us anything, it taught us that we need a new normal going forward.” This new business normal, he tells his managers, will involve more than just another run-of-the-mill type of employee training, updated internal policies or...
Eyal Gutentag This isn’t the first time Eyal Gutentag has helped businesses navigate a difficult period of time. As a performance marketing leader, Eyal Gutentag has extensive experience guiding teams of creatives through trying times to push growth. While the coronavirus presents massive challenges, in some ways, this obstacle is no different than any other. When a market goes through a major change, businesses are often required to reassess their business plan and adjust their approach. As the world hopes to reopen, many are curious about the future of business post-COVID-19. Will there be a “new normal?” Right now, we don’t know exactly what the world will look like in 6-months, let alone 6 weeks. To survive the pandemic, management will need to be ready to adapt on demand. In this interview, we asked rapid-growth leader Eyal Gutentag how managers can guide their teams as the coronavirus pandemic continues. How Should Managers Approach the Well-Being of Their Empl...
There is no denying that health and housing have always been interconnected. This link has only grown stronger during the COVID-19 crisis. During a time when “stay-at-home” is a key measure for keeping the public safe, it has been difficult to protect our homeless communities. In this article, Eyal Gutentag , a housing expert and longtime Angeleno, examines the long-term impact COVID-19 will have on our city and it’s most vulnerable residents. The city of Los Angeles has been making attempts to combat the coronavirus among our city’s homeless population, including permanent hand-washing stations being installed just last week on Skid Row and in North Hollywood. Despite predictions for mass spread amongst encampments, positive coronavirus test rates among homeless have actually remained relatively low. Advocates say the fact that the majority of homeless individuals spend most of their time outside in open spaces has potentially had some positive impact due to air circulation....
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