Eyal Gutentag

Eyal Gutentag on What Management Could Look Like After COVID-19 The global COVID-19 pandemic has not only taken thousands of lives around the globe, it has shaken many businesses to the core. Forced layoffs, remote working styles and reduced revenues have altered a once-expanding economy into an uncertain, dazed and uncertain one. In such a marketplace, what will management look like after COVID fades from memory, if that actually happens? How do companies pick up the pieces and resume the path to stability and profitability? For answers, we turned to   Eyal Gutentag , the growth and performance marketing leader who has helped many organizations maintain or reacquire their balance after any number of crises. Who’s Eyal Gutentag? If the name  Eyal Gutentag  sounds familiar, you may know him from his innovative business and marketing achievements with companies like Uber, ZipRecruiter, Primafuel, the NFL and others. He developed a national reputation as a transformational o...

  The overall fluidity of today’s employment market is like nothing we’ve ever seen before. The average worker first embarking upon a career presently can expect to change jobs at least half a dozen times, often pivoting to multiple industries and numerous roles in the process. It’s clearly a telling indicator of the overall level of satisfaction in an office environment. This level of transience is quite the co n trast from prior generations; many of whom, like my own parents, emigrated to the United States in the hopes of a better life, discovered a niche skill they possessed, and then leveraged it. For my father, it was a diamond and jewelry business he began in Queens, NY upon arriving here from Israel with my mother. It was good, old-fashioned grit and determination that allowed him to provide a comfortable upbringing for both me and my sister. Witnessing this level of work ethic and sacrifice made a huge impact on me that still resonates to this day. But the “American Dream” ...

  Companies everywhere are scrambling to deal with the upheavals brought on by the COVID-19 pandemic. The impact of social distancing, remote work forces and economic setbacks is being felt throughout the workplace. Managers in particular face unique challenges . Fear and uncertainty are commonplace among employees now. Gone (for the present) are the days when managers can communicate through in-person meetings or quick chats over the coffee machine in the lunchroom. Distancing has affected everything from team building to employee retention. So what adjustments  m ust managers make in this “new normal” era to effectively communicate with staff? What insights do they need and what steps must they take to turn potential negatives into positives? Growth and performance leader  Eyal Gutentag  has built a nationwide reputation for helping companies through all kinds of market upheavals for over two decades. His specialty is helping managers develop the skills and process...

  The COVID-19 pandemic has changed the way we operate and move through the world. The coronavirus has shifted the way we function in society, educate our children , socialize, and even how we conduct business. As companies grow and adapt to the “new normal” they are also changing the way they view productivity and measure success. Growth and performance leader Eyal Gutentag is helping managers find new ways to track performance in the new COVID-19 business atmosphere. In this article, we will explore ways that organizations can check in with their growth, even during a global pandemic. Eyal Gutentag recommends that managers step back and reset the way they look at progress during these times. Here are a few tips for adjusting your success mindset: Check in objectively: In the past, most companies focused measured success primarily by numbers. There are now many new factors to consider, it’s important to look not only at where you need to improve, but also w...

  As many parents face another school semester with the kids at home , they are forced to meet the challenge of keeping their children engaged. It can be difficult to manage distance learning in the face of a global pandemic. Parents must dedicate more time than ever to their children’s schooling. Young kids, or learners with special needs, may require more assistance with staying focused on the task at hand. Eyal Gutentag , a growth and performance leader and father, has been taking note of ways to keep his family on track.   How can we help our children stay engaged during distance learning?   In this instance engagement refers to the level of effort students put into their online schooling. According to Eyal Gutentag , effort isn’t just about energy - it’s about quality. For many learners, online modules and live streamed classes are a new school setting. Making this shift can diminish the quality of learning if the students are not properly engaged. But how ...

  Eyal Gutentag on How Covid-19 is Impacting Food Banks The COVID-19 epidemic has altered many aspects of our society. The state of public health has trickled down to affect our employment, education systems, and community programs. One community program that has had to drastically adapt due to the coronavirus is food banks. There has been a major shift in how these programs operate, as well as the demand and need for them.  Prior to the pandemic, food banks around the country were already serving 40 million people regularly. As circumstances have escalated, food banks estimate that 17.1 million additional people may need assistance. Many people need help getting food on the table for themselves or their families, from homeless individuals to those who have had their hours cut back at work. Food banks assist hard working people who need help getting back on track by providing nutrition. “New normal” means new anxieties. Many communities around the country are currently ...

  Eyal Gutentag This isn’t the first time Eyal Gutentag has helped businesses navigate a difficult period of time. As a performance marketing leader, Eyal Gutentag has extensive experience guiding teams of creatives through trying times to push growth. While the coronavirus presents massive challenges, in some ways, this obstacle is no different than any other. When a market goes through a major change, businesses are often required to reassess their business plan and adjust their approach. As the world hopes to reopen, many are curious about the future of business post-COVID-19. Will there be a “new normal?” Right now, we don’t know exactly what the world will look like in 6-months, let alone 6 weeks. To survive the pandemic, management will need to be ready to adapt on demand. In this interview, we asked rapid-growth leader  Eyal Gutentag  how managers can guide their teams as the coronavirus pandemic continues. How Should Managers Approach the Well-Being of Their Empl...