Management Expert Eyal Gutentag on Transitioning to the New Normal As the first faint signs of an end to COVID appear on the horizon-rising vaccination levels, businesses opening their doors, schools returning to in-person learning-it’s tempting for managers to dream again of a return to normal. According to growth and performance leader Eyal Gutentag , there’s just one problem: “normal” isn’t going to happen anytime soon. With a long history of developing highly succ e ssful management teams for industry-leading companies like the NFL, Eyal has experienced all kinds of management challenges over the past few decades. He knows “normal” inside and out, but he cautions: “Forget the idea that, once COVID ends, you can return to business as usual. If COVID taught us anything, it taught us that we need a new normal going forward.” This new business normal, he tells his managers, will involve more than just another run-of-the-mill type of employee training, updated internal policies or...
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